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Gaining on the momentum of having In Good Company showcase amazing powerhouse women at Fort Mason Center this past weekend in San Francisco, we put together a panel of incredible female founders, entrepreneurs and allover badasses to talk shop. Our panel, moderated by long-time AGJ fave, Taylor Sterling of Glitter Guide, brought Ariel, Clare Vivier of Clare V., Serena Dugan, co-founder of Serena & Lily and now owner of Serena Dugan Art, Ariane Goldman of Hatch and Megan Papay co-founder of FREDA SALVADOR together to have a frank discussion about what it was like getting our businesses off the ground.

Panelists and Moderator, L-R:  Ariel Gordon, Taylor SterlingAriane Goldman, Clare VivierMegan Papay & Serena Dugan

Here are a few more of my favorite pics from a Super Saturday.

A bird's eye view of the scene at Clare V. Hayes Valley. (P.S. That morning light, tho.)

All enthralled.

Then, talking made way for shopping all participating brands.

Serena even painted some of Freda's pairs.

Ariel with panel moderator, #AGJInsider Taylor Sterling and photographer Emily Scott.

All photos by Margaret Austin.


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