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Meet Ariel Gordon Maffei

Meet Ariel Gordon Maffei

I launched Ariel Gordon Jewelry in 2009 from my Santa Monica apartment when I was working as a Hollywood publicist producing red-carpet events. With an eye for delicate details, I design my collection to be subtle and chic, lived in and layered. My vision is to create jewelry that can transition well and be a wardrobe staple, like a favorite pair of jeans or a trusted handbag—jewelry that is meant to be worn daily.

AGJ consists of highly personal pieces designed to be worn together and collected over time since I often find myself wearing the same jewels for months. All of the jewelry that I wear is symbolic of a treasured moment in my life. I want AGJ pieces to be an extension of the woman wearing them, tangible symbols of those she holds dear to her heart, or a happy occasion in her life. The collection focuses on both quality and accessibility, and is designed to make wearers feel effortlessly stylish.

I’ve been lucky enough to have my jewelry worn by beauties like Gigi Hadid, Jessica Alba, Jennifer Lawrence, Charlize Theron, Heidi Klum, Karlie Kloss, Jennifer Hudson, Selena Gomez, Jessica Biel, Kate Bosworth, Beyonce, Olivia Wilde, Jaimie King, Lily Aldridge, Miranda Kerr, Drew Barrymore and Kate Winslet to name a few. My collection has been featured in the pages of Vogue, InStyle, Marie Claire, Elle, Lucky, The Wall St. Journal, Nylon, Flare, Interview, Star, Us Weekly, and In Touch. Online outlets range from editorial coverage on, GOOP, The Zoe Report, Who What Wear, Daily Candy, Refinery29, The Cut, Into the Gloss, and Racked to lifestyle coverage on Man Repeller, A Cup of Jo, The Glitter Guide, Sincerely Jules, Oh Joy, Honestly WTF, designlovefest, and Le Catch. AGJ has also appeared on TV shows ranging from The TODAY show to Ellen to The Bachelorette.

In 2009, Ariel Gordon Jewelry was named the winner of ShopStyle's Emerging Designer contest. In 2011, I won the Henri Bendel Open Casting Call for jewelry designers. In 2016 LA Magazine declared AGJ to have the Best Stackable Rings of the year. Building on my desire to create, I decided to expanded the AGJ assortment to include lifestyle products: a collection of 7-free nail polish, a collaboration with Sugar Paper that features your hand drawn monogram on matching stationery and jewelry, and a collab with Le Feu de L’eau on the #luckycharmcandle that has real 14k gold charms melted inside (all these are made in LA… naturally).  I'm proud to have designed exclusive capsule collections for legendary retailers like ABC Home, Shopbop, Anthropologie, GOOP, Eberjey, Intermix, and Mark & Graham to name a few.  

Focusing on the intersection of traditional craftsmanship and modern design, all Ariel Gordon Jewelry is handmade in Los Angeles. I place an emphasis on quality and use only the finest raw materials. AGJ is committed to sourcing from reputable vendors and using conflict free stones. My skilled team of master jewelers shares my commitment to craftsmanship and attention to detail.

I am inspired by travel, blue skies, bright colors, and the inherent beauty of my raw materials. Using 14k gold and sterling silver with diamonds and semi-precious stones, my line is a mix of modern, versatile pieces with a hint of luxury and tomboy restraint. As much as I aspire towards minimalism, I love surrounding myself with treasures. AGJ is born from this love of adornment.

I live with my husband, Alex and my two beautiful children Luca (3 years) and Mia (9 months) in the Bay Area. I travel back and from from Piedmont to LA often to oversee the AGJ studio where all AGJ is handmade with love.



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