Why Buy Fine Jewelry
Why It's Worth The Investment
We broke down the reason your AGJ will stand the test of time—and become heirlooms for future generations.
Learn more about what goes into each and every piece.
Why buy fine?
It is so satisfying to make something that becomes a part of someone's daily life. I love the idea that the pieces I make could be handed down as family heirlooms. And because I only use solid 14k gold and real stones, you can truly live in your jewelry. Real gold won’t tarnish - you can sleep in it, swim in it, work out in it. I feel like I would be doing you a disservice if I sold you a piece of jewelry that you couldn’t wear for the rest of your life. That seems so wasteful. Thoughtful commerce is truly the way of the future. Because my pieces aren’t trend-driven (and so many of them are personalized), I really do want you to wear your #AGJeveryday so that they become your second skin.
Why buy made in LA?
All Ariel Gordon Jewelry is handmade in Los Angeles by my team of skilled craftsmen. Most of my jewelers didn't learn how to make jewelry in school. Rather, they learned from their family members, the skills passed down from generation to generation. I pay my team above industry standards and I feel like we are a family. We laugh together. We cry together. We show pictures of our kids. I believe that investing in the artisans who handle my production is so important. If they were to disappear, generations of knowledge and skill would disappear with them.
Why buy AGJ?
I want a woman to feel like the best version of herself when she’s wearing my pieces. I want her to feel both confident and comfortable, stylish but not too fancy, casual but still chic. I want her to know that her jewelry is indeed 'fine' but it isn't so precious that it can't be worn daily. I want my jewelry to grow with a woman and become her trademark look. AGJ consists of highly personal pieces designed to be worn together and collected over time since I often find myself wearing the same jewels for months. All of the jewelry that I wear is symbolic of a treasured moment in my life. I want AGJ pieces to be an extension of the woman wearing them, tangible symbols of those she holds dear to her heart, or a happy occasion in her life.