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Meet Ariel Gordon Maffei

About AGJ


Launched in 2009 from my Santa Monica apartment while working as a Hollywood publicist, Ariel Gordon Jewelry was born from my vision to create jewelry that can transition well and be a wardrobe staple. With an eye for personalized details, I make pieces meant to be worn daily.

Since I often find myself wearing the same jewelry for months on end, AGJ consists of highly customizable pieces designed to be layered and collected over time. Every piece of jewelry that I wear is symbolic of a treasured moment in my life, and I want AGJ pieces to be an extension of the woman wearing them—tangible symbols of those she holds dear to her heart, or a happy occasion in her life.

Focusing on the intersection of traditional craftsmanship and modern design, all Ariel Gordon Jewelry is handmade in Los Angeles. Using only the finest raw materials, AGJ is committed to quality, sourcing from reputable vendors, and using conflict-free stones. The skilled team of master jewelers I work closely with shares my dedication to detail, and you’ll see it in each and every piece.

Inspired by travel, blue skies, bright colors, and the inherent beauty of the raw materials I work with, my line is a mix of modern, versatile pieces with a hint of luxury. As much as I aspire towards minimalism, I love surrounding myself with treasures. AGJ is born from this love of adornment.

I’ve been lucky enough to have my jewelry worn by beauties like Gigi Hadid, Jessica Alba, Jennifer Lawrence, Charlize Theron, Karlie Kloss, Selena Gomez, Jessica Biel, Kate Bosworth, Beyonce, and Kate Winslet to name a few. My collection has been featured in the pages of many publications including Vogue, InStyle, Elle, The Wall St. Journal, LA Times, and People. Online coverage has ranged from editorial on Vogue, GOOP, The Coveteur, Into the Gloss, and The New York Times to lifestyle coverage on A Cup of Jo, Sincerely Jules, Oh Joy, The Glitter Guide, and Man Repeller. I’m proud to have collaborated with a crew of female-owned businesses on various products. All these partners—Le Feu de L’eau, Sugar Paper, Eberjey, LOOM, Freda Salvador, Taylor Sterling, and Murchison Hume—share my vision and ethos. I’ve also designed exclusive capsule collections for legendary retailers like ABC Home, Shopbop, Anthropologie, GOOP, Intermix, and Mark & Graham, among others.

I now live with my husband, Alex, and my two beautiful children, Luca and Mia, in the Bay Area, but travel back to LA quite often to the studio, where all AGJ is handmade with love.




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