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    As we round the second half of 2019, it means I'm inching ever closer to the ten year anniversary of AGJ... and I've certainly come a long way. It's with a big sense of accomplishment, immense gratitude, and a bit of happy exhaustion that I want to commemorate this milestone with you (head over here to see a timeline of my 10 years in business).

    Over the years, I've been so lucky to connect with so many of my gorgeous customers, partner with some major marquee retailers, collaborate with other brands I admire, and build an internal team that I feel so lucky to work with daily. Long gone are the days of soldering jewelry at my dining room table in my apartment in Santa Monica. Now I'm back and forth between my (newish) home in Piedmont to my studio in DTLA, 2 young kids under each arm, growing the team, growing the business, and growing my ambitions for where I see AGJ ahead.

    So in the spirit of commemorating a decade of doing what I love and to reflect on this important milestone, I'm beyond proud to announce the relaunch of arielgordonjewelry.com—to reflect this important milestone. It still has all of your favorite finds—the jewelry you're shopping, the Insider content you're craving, the collabs you can't get enough of (I promise there are some more exciting launches coming your way!). But it felt like the perfect time for a little refresh—we've given our signature packaging a major makeover, we shot video of all the jewelry to help give you a better idea of how it looks IRL, and we've added to ability to wishlist your fave styles so you can keep track of things with ease.

    We made it easy to 'drop a hint' so your loved ones know what to get you (hint hint), we've redesigned our free ring sizers (and they're real cute, if I do say so myself) so your rings can be a perfect fit, we shot a fun BTS video of where we make our jewelry, and a ton of other fun features.

    As always, we've got our concierge portal to answer all your questions and guide you through things. And if it isn't right, we're still proud to offer free shipping + free returns + free repairs on all domestic orders (read more about that policy here).

    So have a look, poke around, explore it all, and see what we have in store. It's an exciting time for me, and I wouldn't be where I am without you. Truly. A brand is nothing without its patrons. Thank you for loving our Love Knot, obsessing over our Imperial Disc, opening (and clicking) our emails, getting up early to shop our Archive Sale, anticipating each new launch, and being a part of this community. Without you, I would have never survived this decade, let alone thrived!!!

    Humbled, excited, and onward.



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