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Alternative rings: Cultural shift sees many shun traditional settings

"A diamond may be forever, but not for every bride. Designers are increasingly creating alternatives to the solitaire engagement ring and eternity band...

After a price-conscious couple asked Ariel Gordon, the jeweller, to add pavé diamonds to her Love Knot ring, she realised it made sense to offer it as part of her range. The ring quickly became a best-seller.

Where brides once started with an expensive selection and adjusted expectations down to the affordable, now the trend might be upgrading a budget-friendly piece.

Ms Gordon’s rings are carried at stores such as Henri Bendel, but not only boutiques are adopting the trend. Middle market retailers are also offering non-traditional rings..."


 

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