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Last year was an incredible and memorable year for AGJ. I proudly celebrated ten years of AGJ, and as I looked back, it became clearer than ever that I've certainly come a long way. It was with a big sense of accomplishment, immense gratitude, and a bit of happy exhaustion that I commemorated the milestone (head over here to see a timeline of my 10 years in business). Over the years, I've been so lucky to connect with so many of my gorgeous customers, partner with some major marquee retailers, collaborate with other brands I admire, and build an internal team that I feel so lucky to work with daily. Long gone are the days of soldering jewelry at my dining room table in my apartment in Santa Monica. Now I'm back and forth between my home up north in Piedmont and my studio in DTLA, 2 young kids under each arm, growing the team, growing the business, and growing my ambitions for where I see AGJ ahead.

It was in that spirit of commemorating ten years of doing what I love that we relaunched arielgordonjewelry.com as a reflection of this important milestone. It still has all of your favorite finds — the jewelry you're shopping, the Insider content you're craving, the collabs you can't get enough of (I promise there are some more exciting launches coming your way!). But it felt like the perfect time for a little refresh - we gave our signature packaging a major makeover, shot video of all the jewelry to help give you a better idea of how it looks IRL, added the ability to wishlist your fave styles and drop a hint to your loved ones, pay over time with Affirm, redesigned our free ring sizers so your rings can be a perfect fit, shot a fun BTS video of where we make our jewelry, and worked hard on a ton of other fun features. As always, we've got our concierge portal to answer all your questions and guide you through things. And if it that wasn't enough, we are still proud to offer free shipping + free returns + free repairs on all domestic orders (read more about that policy here).

It's been an exciting time for me, and I wouldn't be where I am without you. Truly. A brand is nothing without its patrons. Thank you for loving our baroque pearls, obsessing over our Imperial Disc, dreaming about our signet rings, opening (and clicking) our emails, getting up early to shop our Archive Sale, anticipating each new launch, and being a part of this community. Without you, we would never have survived, let alone thrived.

Excited for what's to come,
xxAriel

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